OX Point - Brand strategy and identity redesign

The result of our cooperation is a modernized face of the company, which is not afraid to face current trends and can proudly stand among the world brands.

triple bang. agency
triple bang. agency
triple bang. agency
triple bang. agency
triple bang. agency
triple bang. agency
triple bang. agency
triple bang. agency
triple bang. agency
triple bang. agency

For a client in the delivery box business, we prepared a strategy and developed their visual identity. OX Point has entered the market with a big idea - to be the best. In the proposed strategy we focused mainly on the B2B market. Our goal was to connect the client with as much as possible companies that could use the services of delivery boxes. Without the client's previous knowledge, we were able to decipher many unique features such as bank identity features. These features as a whole make OX Point the most flexible supplier for last miles. This is a clear argument for all e-commerce companies.


In addition to strategy, we collaborated with the client on the development of their visual identity. Everything was in the spirit of renewal and a big refresh. We literally cleaned up the identity and set new rules for it, which they lacked before. In the logo, we replaced the previous typeface with a more professional form of typography and the new color combination was not left behind. The result is a modernized image of a brand that is not afraid to face current trends and is proud to stand among the world's leading names.